The design district showroom that now serves as headquarters for Gary Riggs Home is such a head-turner that local photographers often ask Riggs if they can stage photoshoots inside.

The good-natured Riggs welcomes them with open arms and doesn’t even charge a fee. LeeAnne Locken of The Real Housewives of Dallas was the subject of a recent photoshoot, Riggs mentions. His standout aesthetic has obviously gotten noticed. “I’m outside of the box and have a unique aesthetic as to the way we present things,” Riggs explains “The way I buy is different—I’m not afraid of expensive fabrics and color.”

All of which abound in his 20,000-square-foot showroom. The massive space is sectioned off into individual areas, each with their own style. “Our showroom is finished out like a home would be,” says Riggs. Ceilings are intentionally varied from 9 to 20 feet so customers can visualize the furnishings in a variety of home-like atmospheres.